3 Must Have Small Business Tools
- Email Campaign Manager. Your contact list is the most important asset to your small business. Without a list, you don’t exist. Email marketing to your contact list still has one of the highest returns on investment (ROI) of all marketing strategies but how are you maintaining your contact lists? Excel spreadsheets? Google Contacts?
These solutions can grow cumbersome fast especially if you also employ events as an additional marketing strategy. One event can quickly amass dozens of new contacts. Participate in multiple events each month and you will find yourself soon facing the difficult task of managing hundreds or even thousands of email addresses. Imagine attempting to send an email blast to this many contacts. It would lack any personalization and most email providers have a cap on the number of email addresses you can send to at once.
Sign up for an email campaign manager to help you systematize your list. This is one of the easiest yet most overlooked small business tools you can use to immediately make a dent in time management and productivity. Design professional-looking emails in minutes with Constant Contact. Sign up for a free 60-day trial today.
- Customer Relationship Manager (CRM). Take your email and contact list management a step further with a CRM. Customer relationship management is a way to manage your business’ interaction with current and prospective customers. A CRM analyzes all the data you collect about your customers’ purchase history to improve business relationships, focus on customer retention, and drive sales growth. Armed with this information, you can truly get to understand what drives your customers’ buying decisions allowing you to develop more effective marketing strategies.
Easily manage all your contacts in one location and never lose track of a lead again with HubSpot CRM – the completely free CRM. HubSpot CRM provides everything you need to organize, track, and nurture your leads and customers. It is easy to setup and use so you can get started within minutes.
- Calendar Manager. If you have a service-based business like coaching, accounting, or even landscaping, you may find yourself in need of an easy way to allow customers to book appointments with you. A great calendar management tool will integrate with your existing calendar (like Google or Outlook) and show only those time slots that are open based on the availability you choose. Empower customers to book their own appointments so you don’t have to spend valuable time following up to compare schedules. Many calendar management tools will even offer the option to collect payments at the time of booking to provide you with a completely hands-off appointment-setting solution.
I really enjoy vCita‘s all-in-one management app for small businesses. This small business tool allows you to drive more business and deliver amazing service with vCita‘s all-in-one business management app for small businesses. Start your free trial now.