Business Basics


Executive Coach vs. Business Coach – Which One Do You Need?

Do you need an executive coach or a business coach? Aren’t these two coaches the same? No, they are not the same. There are clear differences between an executive coach and a business coach. Depending on your circumstances, you may need one or the other, or even both. Let’s explore […]

Executive Coach - Master Business Coach Niquenya

Sponsorship- Small Business Marketing Strategy

Sponsorship – A Small Business Marketing Strategy

Why should you sponsor stuff? In this article, I will tell you why sponsorship can be a powerful marketing strategy for your small business. You will also takeaway a few ideas on how to get started as a sponsor today. First, let’s talk about exactly what is a sponsor. What […]


How to Choose the Right Business Coach

Entrepreneurship is a difficult animal. There are many challenges that come with business ownership. Small business owners and entrepreneurs need a business coach to overcome challenges and weave through the steep learning curve associated with entrepreneurship. There are many people out there calling themselves business coaches today. With the market […]

Business Coach - Coach Niquenya

Public Relations

Public Relations – Your Business Needs This Marketing Strategy

Is your business neglecting public relations? Every business owner knows that you need an effective marketing strategy to reach potential customers. Marketing efforts are one of the largest contributions to a business owner’s expense budget. Your business needs an effective public relations strategy to achieve maximum return on investment. Typically, […]


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We Forgot How to Have a Conversation

The world of social media and 140-character tweets has created a deficit in real people conversation. Is authentic connection gone? As a business owner and avid social media user, I have noticed a really disturbing trend – people no longer have conversations. Everyone seems to be rushing through their daily […]


5 Biggest Mistakes Entrepreneurs Make

All entrepreneurs make mistakes. While I left myself no excuses to succumb to the obstacles that stood in my way of achieving greatness, that definitely doesn’t mean I didn’t make any mistakes. I made many of the biggest mistakes entrepreneurs make! After almost 20 years partnering with other small business […]

Biggest Mistakes Entrepreneurs Make

Increase Success

3 Profit-Producing Activities to Increase Success 12

Every small business owner or aspiring entrepreneur defines success differently.  There is no one-size-fits-all solution or approach to doing business.  Although every business model is unique to its creator, there are some common activities every entrepreneur can use to maximize profitability.  The following three activities are tried and true strategies […]