Why a Speaking & Writing Coach?
Every small business owner and aspiring entrepreneur will at one time or another be faced with an opportunity to speak and write. Speaking and writing are excellent vehicles to raise brand awareness and attract your dream customers who are both willing and able to pay your prices. Unfortunately, not many business owners and entrepreneurs know how to tell a good story. This is where a speaking and writing coach becomes invaluable.
Everyone has one or more stories in them. Small business owners and aspiring entrepreneurs have at least two stories – their personal story and their brand story. Your speaking and writing coach can help you to identify, compose, and structure these stories into effective marketing strategies that can generate multiple income streams. You will maximize your profit potential by hiring a speaking and writing coach.
What does a Speaking & Writing Coach do?
Your speaking and writing coach, also referred to as a book coach or story coach, will partner with you to produce a signature talk, book, blog series, or training program. We will work together to clarify your vision, define goals, uncover hidden challenges, and create a next-step action plan. You will conclude each session with greater focus and knowing exactly what your next steps should be.
As your speaking and writing coach, I will help you to stay on track by holding you accountable to your commitments. Together, we will evaluate your goals, review your progress, and remove obstacles that may be standing in the way of your success. Nasty things like writer’s block, time constraints, and fear will be addressed and overcome so there will be no excuses left to stop you from achieving the results you desire.
Do I really need to speak and write for my business?
While not absolutely necessary, small business owners and aspiring entrepreneurs who include speaking and writing in their marketing strategies are much more profitable than those who do not. Furthermore, those who publish books or deliver signature talks on a regular basis reach their goals much faster than other business owners and entrepreneurs.
People buy from those whom they know, like, and trust. Establishing this trust requires a relationship; however, this can be difficult to do in a global marketplace inundated by competing marketing messages. Your brand can stand above the rest if it has and shares a compelling story that resonates with your target market. Stories are appealing to every type of learner. As we read or hear a story, our minds picture ourselves immersed in the story and experiencing the story just as if we were there. Stories are powerful because they evoke emotions from potential customers that can endear them to your brand.
Make no mistake; as a business owner you will eventually be called on to tell your story as a normal progression of events as your business grows. The sooner you learn how to skillfully and artfully craft your personal and brand stories, the more professional you will appear and the easier it will be to establish yourself as an expert in your field. Whether you blog, deliver keynote speeches, or write a book, your story needs to be told.
How does it work?
As your speaking and writing coach, I offer the following benefits and services in your coaching package:
- Biweekly 30-minute strategy sessions via phone or Skype
- Unlimited email correspondence between sessions to address a specific issue or concern
- Identify your unique voice, tone, and story delivery
- Review and submit constructive feedback on up to 30 pages of content prior to each strategy session
- Organize, proofread, edit, and structure final content submissions
- Train and assist you in the self-publishing process
- Develop and/or expand author/speaker platform
- Provide done-for-you templates to make the process even faster and easier
- Refer to supplementary resources as needed (graphic designer, web developer, agent, software tools, etc.)
- Create, define, and hold you accountable to marketing and promotion plan goals
- Access to private training group for additional accountability and support
- Extend additional coaching options as needed at conclusion of initial package
How much does a Speaking and Writing coach cost?
Coaching in general is a fairly unregulated field. Almost anyone can refer to themselves as a coach and prices can range widely from as low as $150 per hour to as high as $10,000 per month. A qualified speaking and writing coach will have experience on all sides of the speaker/author/publisher spectrum as well as a proven track record of delivering value to their clients. When choosing your speaking and writing coach, consider the value they offer and the potential return on investment. You can also take comfort in knowing that coaching can be deducted as a business expense for training and development at tax time.
“Take the coaching! She is amazing. She knows her stuff!”
~Loni Strach, Writer/Blogger – lonistrach.com
Why should I choose Coach Niquenya as my Speaking and Writing Coach?
You certainly don’t have to choose me or any other coach for that matter. You could keep doing what you have been doing which is build your speaking or writing platform on your own or maybe even nothing at all. It really is your choice whether or not to invest in yourself and your business growth.
I am a self-published author with several titles on Amazon, Barnes & Noble, Apple iTunes, and several other book retailers. My most popular title is Why YOU SUCK at Network Marketing and I have a new title, T.O.U.C.H. Management™: A Transformative Leadership Approach to Increase Employee Engagement, scheduled for release later this year. I have written hundreds of articles, blogs, training program curriculums, and eBooks. My expert opinions have been featured in publications such as the Chicago Tribune, the Chicago Sun-Times, N’Digo, the RedEye, CIO Magazine, Hearpreneur, and many others.
I have spoken for several large conferences including the Small Business/CEO Summit and Sage Summit, one of the largest gatherings of entrepreneurs and business builders in the United States. I also deliver customized entrepreneurship training and workforce development curriculum to organizations throughout the greater Chicagoland area and beyond.
I know first-hand how speaking and writing has catapulted my career to the next level and I credit my own speaking and writing coach with helping me to launch faster than I ever could on my own. I finally published my first title about three months after hiring my coach. I had been working (read as “sitting”) on it for more than 10 years prior!
Make sure to ask me about the time I helped one of my summer interns write and self-publish a book in just one day!
Yes, I’m ready to get started!
Great! I’m excited to partner with you as you begin the journey of establishing your speaking and writing platform.
I promise that as long as you are committed to the process, this will be one of the best decisions you have ever made, not only for your business growth, but for your personal growth as well. Speaking and writing can be deeply revealing and the layers of emotion that may get uncovered can often be unsettling at first. Congratulations on getting help early. This can mean all the difference between allowing things that bubble up to sidetrack or roadblock you versus moving full steam ahead.
If you’re truly ready to launch your speaking and writing career, go ahead and select the package that best suits your needs. Still have questions? Contact me.
|3-Month or 6-Month Advance Pay
$3997 or $7797
|3-Month Flex Pay
3 Monthly Payments of $1497
|6-Month Flex Pay
6 Monthly Payments of $1397